Privacy Policy
Effective date: 9/1/2025
This Privacy Policy explains how consumer-health-guide.com (“Consumer Health Guide,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website at https://consumer-health-guide.com/ (the “Site”). This Policy applies to visitors located in the United States.
1) Information We Collect
We operate a review/information Site. We do not offer user accounts or checkout on the Site. We primarily collect information via cookies and similar technologies:
- Identifiers & device data: IP address, cookie IDs, device and browser type/version, operating system, and general device settings.
- Internet/activity information: pages viewed, referring/exit pages, time on page, clicks, scrolls, session duration, approximate geolocation inferred from IP (e.g., city/region), and campaign/UTM data.
- Inferences: non‑sensitive interest segments related to health content, derived from your Site interactions.
- Communications: if you email us (e.g., info@consumer-health-guide.com), we receive your email address and any information you include so we can respond.
We do not intentionally collect names, postal addresses, or payment information via the Site.
2) How We Collect Information
We use cookies, pixels, tags, and similar technologies (“cookies”) to recognize your browser/device and to measure, improve, and market our content. These include:
- Essential cookies (basic Site functionality and security)
- Analytics cookies (e.g., Google Analytics)
- Advertising/retargeting cookies (e.g., Google Ads, Meta/Facebook Pixel)
3) How We Use Information
- Provide and operate the Site (page rendering, security).
- Measure and improve content performance and user experience.
- Analytics to understand aggregated traffic patterns.
- Marketing and advertising (including “cross‑context behavioral advertising”), such as retargeting, frequency capping, and ad attribution.
- Compliance and protection (fraud, abuse, security incidents, and legal obligations).
4) How We Share Information
We share limited information with vendors that help us operate the Site, measure performance, and run ads:
- Analytics & measurement: Google Analytics (and related Google services).
- Advertising & retargeting: Google Ads, Meta (Facebook/Instagram) advertising and pixels.
- Service providers: hosting, security, and Site maintenance.
We do not sell personal information for money. However, as is common online, we may “share” personal information (as defined by California law) with advertising partners for cross‑context behavioral advertising. See Your Privacy Rights & Choices for opt‑out options.
5) Your Privacy Rights & Choices
Cookie preferences
- Use our cookie banner/settings (if available) to adjust analytics/advertising preferences.
- Use your browser to block or delete cookies. Helpful links:
Chrome: support.google.com/chrome/answer/95647
Firefox: support.mozilla.org
Safari (macOS): support.apple.com/guide/safari/sfri11471/mac
Edge: support.microsoft.com (search “delete cookies Edge”) - Google Analytics Opt‑Out: tools.google.com/dlpage/gaoptout
Interest‑based ads opt‑outs
- DAA: optout.aboutads.info
- NAI: optout.networkadvertising.org
- Mobile devices: use system settings (Limit Ad Tracking/Opt out of Ads).
Global Privacy Control (GPC)
If your browser sends a GPC signal, we will treat it as a request to opt‑out of “sale”/“sharing” for that browser, to the extent required by law and technically feasible.
California (CPRA) rights
California residents may: (1) know/access categories and specific pieces of personal information collected; (2) delete certain personal information; (3) correct inaccurate personal information; (4) opt‑out of “sale”/“sharing” of personal information; (5) limit use/disclosure of sensitive personal information (we do not intentionally collect sensitive personal information on the Site); and (6) be free from discrimination for exercising rights.
To exercise rights or opt out of “sale”/“sharing,” use our cookie settings (if available), enable GPC, and/or email info@consumer-health-guide.com with subject “California Privacy Request.” We may take reasonable steps to verify your identity. Authorized agents must provide proof of authorization.
Other U.S. state rights (e.g., CO, CT, UT, VA)
You may have rights similar to the above (access, delete, correct, opt‑out of targeted advertising and certain profiling). Email info@consumer-health-guide.com to exercise rights. If we deny a request, you may appeal by replying “Appeal” to our response.
6) Notice at Collection (California)
We collect the following categories of personal information for the purposes listed. We retain data as described under Data Retention.
- Identifiers (IP, cookie IDs)
Purpose: Site operation, analytics, fraud prevention, advertising/retargeting.
Sold for money: No. Shared for cross‑context behavioral ads: Yes, potentially. - Internet/Network Activity (page views, clicks, referrers, UTM/campaign data)
Purpose: Analytics, content improvement, ad measurement.
Sold for money: No. Shared for cross‑context behavioral ads: Yes, potentially. - Approximate Geolocation (from IP)
Purpose: Localized content, analytics, fraud prevention.
Sold for money: No. Shared: Yes, potentially. - Inferences (non‑sensitive interest segments)
Purpose: Ad relevance and frequency capping.
Sold for money: No. Shared: Yes, potentially.
We do not intentionally collect sensitive personal information on the Site.
7) Data Retention
We retain analytics and advertising event data only as long as necessary for the purposes described. For example, Google Analytics data is typically retained up to 26 months (subject to our settings and Google’s policies). Server logs may be kept for shorter periods for security and troubleshooting. If you email us, we retain your message as needed to respond and as required by law.
8) Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 provided personal information via the Site, contact us and we will delete it.
9) Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure; we cannot guarantee absolute security.
10) International Transfers
We are based in the United States. Your information may be processed in the U.S. and other countries where our service providers operate, which may have different data protection laws than your jurisdiction.
11) Third‑Party Sites & Services
The Site may link to third‑party websites or services (including merchants we review). We are not responsible for their privacy practices. Review their privacy policies before providing personal information.
12) Do Not Track
Some browsers offer “Do Not Track” (DNT) signals. Because there is no consistent industry standard for DNT, our Site does not respond to DNT. We do, however, process GPC signals as described above.
13) Changes to This Policy
We may update this Policy from time to time. The “Effective date” above indicates the latest revision. Material changes will be posted on this page.
14) How to Contact Us
For questions about this Privacy Policy or our practices, email: info@consumer-health-guide.com.